1. Get backlinks
The links between the web pages are a fundamental element of SEO. It is these links that allow Google to browse the pages, understand the relationships between them, and evaluate the popularity of the web pages. Link farms have long been a way to boost the positioning of its web pages quickly – Google sanctioned these artificial link practices in 2012 with Penguin.
In the long term, it is not the manually placed links that will allow your site to outperform its competitors. Qualitative links are those obtained naturally, those created by third parties because they believe it is natural to place a link to your site. You can, of course, contact the sites that quote you without a backlink to try to get a link that seems relevant, but you should focus on your content.
2. Comply with the law
It seems obvious, and yet: many sites (whether or not they are created in WordPress) do not respect the law. Not seen not taken as they say, but be careful of the risks involved. It cannot be overemphasized that under law, sponsored content must be identified as such. Otherwise, you risk legal action. Google asks to put the links inserted in these articles in rel=sponsored ; that the purchase of links is a practice that contradicts Google’s rules, you risk being penalized; that you can also be attacked for content theft (plagiarism), counterfeiting, unfair competition. And for the past 18 months, the RGPD has imposed many actions if you process data from European citizens.
3. Writing quality content
Many accessible techniques allow you to retrieve content from a place, transform it and publish it on your site automatically. These spinning methods are often useful in the short term, which can attract web professionals. On the other hand, these contents have less potential in the longer term, and the user interest is often close to nothing. Instead, focus on designing real content to attract and convince Internet users.
4. Optimize your website for performance
Google insists on the speed of websites because everyone wins when a site gets faster. The user, whose experience is improved, the website, which gets better conversions, and of course, Google, which has to expend less energy, a smaller budget to crawl sites. In concrete terms, you should not follow the example of Usain Bolt, whose website takes more than 10 seconds to load more than enough time to run the 100 meters.
5. Work on securing your WordPress install
Securing your site is essential: it allows you to protect yourself, as best as possible, against hackers who could replace your content or add links to unsavory websites. Some do not hide and are easily located. Others do cloaking to conceal the malicious links they inject into pirated sites.